Dynamic content is better than static content. But why
not adapt the content to the time of the day or the day of the week? To Show
the right content at the right time is crucial to advertising.
Digital signage is
very versatile in the way that you can plan your advertising campaigns down to
the minute. You can start using particular content at a specific date and then
have it all replaced at another date. This is very practical since you can
prepare holiday advertising in advance and you can be sure that the right
content is shown at the right time. Unlike traditional signage you do not need
to rely on local staff or other personnel to get the messages updated.
Lars-Ingemar
Lundström
Documentation and Training Manager, MultiQ
Documentation and Training Manager, MultiQ
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