Hi,
just got back after visiting Finland 2 times in a week. I have meet potential
new clients, conducted a seminar with one of Finland leading media agencies and
trained sales personal at our partners office. There are some things I find
extra interesting:
- Not many screens, I did not see a single screen in food markets and hardly any in retail environment.
- The Digital signage I saw was driven by advertisement (free monitor in exchange for showing ads from other companies) and some menu boards in fast food chains. Not even with moving content to make impact. I wonder why?
On
the other hand there is a huge interest and many intelligent questions asked,
thoughts and ideas are in the front line. Evaluation and proving benefits in
figures is very important. Business models for new "not ad-driven"
digital signage are reasonable and focused on revenues. Schools are planning
courses in digital signage. My impression is that platform suppliers that
can offer 24/7 solutions, open API:s, service and support, extended warranties
fit very well in that model .
Niklas
Forslund
Business
Developer, MultiQ
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