How to find the suitable applications for digital signage and self-service kiosks -Follow the customer’s route through the store

Try the customer’s route yourself to see where digital signage and self-service kiosks make sense, here are some hints.

In a store or in any public environment you can easily find several needs for information if you follow the customer’s path. This gives you important hints about where digital signage and self-service kiosks can be used in a successful way.

Starting outside the store you can affect the customer by screens in the store windows that display pull-in messages such as today’s irresistible offers. Next you can have welcome screens at the entrance (that may be combined with security camera images).

When entering the store there can be a “Welcome” screen with “Today’s offer”. This is also a suitable place to add images from security cameras. PVMs (Public View Monitors) with just security cameras are often located at the entrance to make visitors aware of the place having a surveillance system.  Why not use this location to have a combined PVM and digital signage screen?

In larger stores or in malls, way finder screens and touch panel monitors can help the customers to find various departments and products.

On top of general in-store TV channels that are adapted to different departments you can have POP (Point of Promotion) and POS (Point of Sales) screens placed next to individual products.

Web kiosks can give your customers in-store access to your web site or parts of the website. Even more efficient, are information kiosks that are designed for optimum in-store performance with touch panel monitors.

Customers standing in line in front of the cash register desks do not have much else to do than waiting. This creates an excellent opportunity for you to present your messages. By combining your advertising with a news ticker, stock market updates (in banks) or weather information, the experienced waiting time is reduced considerably.

At the cashier’s desk there is an opportunity to provide advertising that is related to what the customer has actually purchased.

Do not miss the opportunity to give the customer a “come Again” message as he or she leaves the store. Here you can inform about next week’s offers and you have an excellent opportunity to make the customer return.

There are lots of opportunities along the route of the customer. –Make sure not to miss any of them.
 

You can easily find more than a handful of applications for digital signage
and self-service kiosk along the customer’s route in a store.

Lars-Ingemar Lundström

Documentation and Training Manager, MultiQ