Thursday, December 8, 2011

Schedule your message


Dynamic content is better than static content. But why not adapt the content to the time of the day or the day of the week? To Show the right content at the right time is crucial to advertising.

Digital signage is very versatile in the way that you can plan your advertising campaigns down to the minute. You can start using particular content at a specific date and then have it all replaced at another date. This is very practical since you can prepare holiday advertising in advance and you can be sure that the right content is shown at the right time. Unlike traditional signage you do not need to rely on local staff or other personnel to get the messages updated.

Lars-Ingemar Lundström
Documentation and Training Manager, MultiQ

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