Why digital signage and self-service kiosks?

The first question that you may ask yourself is why should I invest in a digital signage or self-service kiosk system? Is it profitable? What does it add to my business? Is digital signage a good choice in relation to other ways of advertising? Will a self-service kiosk improve customer experience by reducing queues for the customers to get in touch with the staff in the store to ask product related questions?

Getting the attention and delivering the message to the right person at the right time   – That’s what digital signage and self-service kiosks are all about.

Catch people’s attention

Any location, where there are people, there is an opportunity to convey a message. Signage is a way to make use of this opportunity. Historically, static signs have been around for thousands of years. And for a very long time well-exposed locations have been used as advertising space. Today, such possibilities to affect people are more valuable than ever in the competition to catch people’s attention. 

The world is overwhelmed the ever increasing choice of information provided by commercial TV and the Internet. Therefore it becomes harder to reach to the customers using these media. Using physical spots where people pass through to expose the messages is a way to overcome these obstacles. Choice of information is less in the real world than on TV or when using your PC. This is what adds a significant value to the wall space in your store.

However, conventional signage has its limitations. The message is static and needs manual effort to be replaced. Replacing conventional signs is slow and you need to depend on the local staff or other people to do the job. Another limitation is the fact that the content on a sign does not adapt to the time of the day or to the person that is actually looking at the sign. To make best use of your advertising space it would have been desirable to be able to adapt the signs in such a way that the right content is shown to the right person at the right time. Digital signage and kiosks sort out these kinds of problems. Make it possible for you to use one of your most valuable assets, your advertising space, in the most efficient way.

Replace existing static sign with a simple slideshow

Content does not have to be very advanced. Just by replacing an existing static sign by a simple slideshow considerably increase the possibility to catch attention and to convey more information than the single sign. By adding a video clip with sound you increase the impact even more.

Some of the answers to why to use digital signage and kiosks can be:

• Your own premises may be the best place to advertise. Use digital signage and kiosks to make the most of it.
• You may have valuable advertising space in your premises that can be sold to others. Digital signage and kiosks are efficient and suitable means to do so.
• Avoiding printing which reduces costs and increase flexibility and decrease lead time for new messages.
• The signs can be controlled from anywhere you like. This is especially valuable if you have several stores or sites you want to control without being depending on the local staff.

In coming blog posts we will dig deeper into the possibilities of digital signs and kiosks. Also, we will take a closer look at how these signs can be used in your environment.

Do you make the best use of and leverage on your existing advertising space?

Lars-Ingemar Lundström

Documentation and Training Manager, MultiQ